The retailer began by launching a Ramadan-focused campaign, bundling smart devices with prayer mats and gift packaging. The campaign was promoted across Instagram, YouTube, and in-store digital displays, resulting in a surge of both local and tourist sales. Customers praised the convenience, elegance, and spiritual value these products added to their daily routine.
Key to their success was product education—staff were trained to demonstrate app connectivity, wireless charging, and vibration-based Azan alerts. This helped increase average transaction value and encouraged word-of-mouth referrals, particularly among Umrah pilgrims and young professionals.
With Equantu’s support in inventory management, media assets, and post-sale service, the retailer was able to scale operations smoothly during peak Islamic holidays. The strategy led not only to a 40% profit boost but also a 3x increase in customer retention over the 6-month period.
This Dubai case proves that with the right product mix and retail strategy, Islamic tech can drive substantial profits and build long-term customer relationships.
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